Record ecommerce sales figures, mobile sales surge ..... its all change still

The start of the holiday season has brought in with it some very interesting sales figures from the ecommerce world. US online shoppers spending $1.25bn on Cyber Monday / the 5 days from Thanksgiving to Cyber Monday brought in $3.57bn in sales (up 20.5% on last year) / Mobile sales tripling on Cyber Monday & Black Friday. According to IBM SmarterCommerce, over the 5 day holiday period sales of 500 larger online retailers was up +30%.

Over the crucial Xmas sales period, we could now see ever growing sales. The advance of mobile sales, has meant more and more retailers are focusing their efforts on this sales channel. Over the Xmas period, the ease of ecommerce combined with its cost advantages could well see some ever increasing sales figures from this channel.

As retailers prepare for this critical time .... success in the ecommerce channel is more important than ever.